When it comes to building your email list, you need to create high converting landing pages. With a page where conversion rate optimisation practice has been applied, you can expect to build your list faster and for much cheaper!
Create High Converting Landing Pages That Convert With These 3 Tips
Don’t quite understand what I meant? Let’s just say that you have spent $50 on a 100 click solo ad for 2 campaigns with 2 different landingpages.
Landing page A converted at 30%
Landing page B converted at 50%
For landing page A, you spent $50 to get 30 subscribers. The cost per subscriber works out to be $1.67.
For Landing page B, you spent $50 to get 50 subscribers. The cost per subscriber is $1.
May not sound like much for now. But what if you have built up 1000 subscribers. The difference in ad spent will be $0.67 x 1000 = $670
If you apply conversion rate optimisation practice into your business, you will be saving a lot of money and the possibility of breaking even on the front end is very high!
I hope that you are able to see why having a high converting landing page that converts is so important!
To track conversion rates, you will need a simple tracking tool. The one I would recommend would be trck.me because it is so easy to use and you can even track conversions on pages that you do not own too!
Next question…how to increase the landing page conversion rate?
I have watched a video by Sean Bagheri and he provided real landing page examples where he did A/B testing and he reveal them in this short video.
*It is not everyday marketers show these examples for free so be sure to watch it.
I hope that you have enjoyed the video and you have a rough idea on what kind of landing pages that will convert well.
These are my personal notes which I hope that will aid you in remembering the points mentioned in the video.
Conversion Rate Optimisation #1: SIMPLE Landing Page Wins!
In the 1st landing page, the Call-To-Action (CTA) was “Register Now” and on top of it was “Join Our Free Live Webinar to Learn My Top Affiliate Marketing Secrets for FREE”
The 2nd landing page has a CTA of “Claim Your Spot” and above it was just written “Join Our Free Live Webinar”
Results: 26.3% vs 42.8%
Key takeaway – The secret to create high converting landing pages is all about SIMPLICITY
*Extra conversion rate optimisation tip: I would like to add that the CTA has also influence the outcome. Compared to “Register Now” and “Sign up now”, other Call-to-Action such as “Gain Instant Access”, “Show me the money” works better too!
Conversion Rate Optimisation #2: High Converting Landing Pages are BLUE in colour!
In the example shown, 2 landing pages with similar video and headline were used. The only difference is the background of:
Landing Page 1 : Blue
Landing Page 2 : Red
Blue background won with the conversion rate of 53.1% vs 29.4%
Conversion Rate Optimisation #3 : To Create High Converting Landing Pages…You need NUMBERS!
In the 1st landing page example: Build The Ultimate Online Business Using Free Traffic Strategies
In the 2nd landing page example: How to Build The Ultimate Affiliate Marketing Business Using 100% Effective Traffic Strategies
The victor between the 2 landing page examples was the latter! 19.9% vs 33.1%
For this example, Sean attributed the increased in conversion rates because he used NUMBERS.
Being specific with your headlines have been known to increase your conversions. Another good example would be “One WEIRD Trick Which Brings In 500 Visitors and Makes $184.46 in Less Than 24 Hours”
*Extra: Another factor which might have helped with the increased conversions was the usage of “How-to”. Another good word to use is “Discover”
I hope that you have enjoyed the video as well as this blog post. Hopefully by now, you would have learnt how to create high converting landing pages that will give your email marketing a boost.
If you have not started building your list, you will need to read “why you need to build an email list” as you are losing out on a lot of money if you are not doing it.
Don’t have a list? Build your list with Web Copy Cat…The Easiest Done-For-You Solution to Make Money Online!
Do you have more tips to share with other readers of the blog? Kindly leave them in the comment below and let us have a discussion on it.
If you find this useful and may be of help to others, don’t forget to share it on social media too!
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