Tracking Your Campaigns For Maximum Success
From the legendary marketer’s Webinar dated on 29th May 2017, there is one more aspect on internet marketing which was discussed and this is one of the most important topic when it comes to internet marketing
If you did not read the first part of what the webinar is about, read “The Perfect Online Business Model” by clicking here first!
Tracking basically means knowing what is working and what is not working for your business.
Only by tracking, you will know which squeeze pages convert well for you. Use the better ones and improve on it. If squeeze page A converts at 50% (out of 100 visitors, 50 of them fills up the form) and squeeze page B converts at 25%, use squeeze page A and tweak it to give you better results.
Why is this important? If you spend $100 to get 50 new susbcribers, the cost per subscriber is $2. However, if you spend $100 to get 25 new subscribers, the cost per subscriber is $4.
You will save a lot of money if you use tracking and you will see results faster!
Only by tracking, you will know which advertising source is actually working for your campaigns. There is no bad traffic sources (except for bot traffic) because the same traffic source may produce different results for different campaigns. The only way to know which traffic source works well for your campaigns is to actually test them.
You need to first know the audience of the traffic source you are using and what will appeal to them. So never ever believe what one “guru” says about a traffic source. At the end of the day, they are only recommending it and it is up to you to make that traffic source work for you.
For example, there are many marketers who dislike safelist advertising. A safelist is basically a membership site where you earn credits by reading other people’s ads and you can send your email ad to the members of the membership. People hate it because it involves work and will flood your account with email advertisements. Next, conversion rate is a lot lower too. However, if utilised correctly for the right campaigns, you will still get results too! Click here for the safelists that are working for me and my campaigns.
I am getting a little off topic here…
Above is the basis of what tracking can do for you.
But what should your take note of when tracking?
According to Dave Sharpe, there are 5 things which you need to take note of.
But first, you really need to watch this video first…
(opens in new window…)
1. Are Sales Being Made?
This will be the most important question of all. Sometimes, it is not about how many subscribers you are able to generate from an advertising campaigns but how many BUYERS you are actually able to generate.
Let me illustrate this point here.
Marketer A has 1000 subscribers. Marketer B has 200 subscribers.
If I ask you, who will make more money, many will say Marketer A.
Let us change the scenario. What if Marketer B’s subscribers have all proven to be buyers and have greater spending power. Would the previous answer still be the same? I do not think so.
Always take note of which traffic source is bringing you buyers. Use them, scale your advertising campaigns to bring in more buyers into your list.
2. Can I Upgrade And Improve the Back-end?
I will give you a cold hard truth. When marketing online, you need to think long term. In terms of making a sale, your back-end should be making more sales than your front-end.
This means, your follow up campaigns is the key to making you passive income for your financial freedom.
One important point that Dave has mentioned is this: people always expect to make back their investment in as little as 24 hours. This is not possible especially if you still do not know your stuff.
Even after your subscribers went through your front end, you will still need to track what is happening on the backend. You need to improve on the backend too.
*A little advertisement on what Duplicate Dave is and the Legendary Marketer is all about.
Duplicate Dave is actually a program where there are trainings provided in the member’s area and weekly webinars and the opportunity for you to earn 4 to 5 figures a sale from selling high ticket items. However, most of the work has been done for you. From the landing page, to the sales page, the follow ups, even having a professional call sales team to close the high ticket offers to help you earn that impossible 4 to 5 figures a month income.
You will be provided with all the follow up that Dave personally uses.
For example, if you actually leave your email on this landing page (this is one of the landing page provided), you will be presented with a 45-day follow up emails.
Remember about the sales funnel I talk about in part one? If not click here.
45 days might seem a little long. But you need to understand that some people will buy from the start.Some people will buy after receiving 2 weeks of follow up. And some might even buy on the 45th day of follow up or even after the 45 days of follow up has ended.
This 45 days of email series is part of the backend.
**Once this 45 days email series ends, these leads will be deposited into your own autoresponder account!
3. What is the cost per acquisition
In the beginning of this article, I talked about the cost per acquisition of a subscriber and why how tracking can help you to reduce the cost per subscriber.
However, what Dave is actually talking about the cost per acquisition of a sale, a buyer.
You need to know your cost. You need to know your numbers.
For example, Dave said he is willing to spend between $70 to $150 to acquire a customer who is willing to fork out the initial payment of $30 for the Legendary Marketer’s program.
If you are asking why is he willing to do that, this will lead to the next point…
4. What is the actual lifetime value of that customer?
When you are in a business, you need to think of the commissions you generate on the front end. However, that will not be the key to your freedom. What is more important is to understand the lifetime value of that customer.
If that customer decides to stay with the program for a year and actually pays $30 a month, in one year, he would have paid $360. Compared that to the advertising cost you initially forked out (between $70 to $150), you have generated a positive ROI (return on investment).
Point to be emphasised – do not expect to make back your money in 24 hours or even a week!
Think long term.
Think like a business owner.
This is very similar to companies advertising in the offline world. They would need to spend thousands to hundreds of thousands on advertising. Why do they do that? They need to build their brand. People need to know them and this will take time.
Will they make back their investment in advertisement overnight? Definitely no.
This concept applies in the online world.
At the end of the day…making money online is a business.
Treat it as a business.
Just like you would treat a business in the offline world.
5. Expected Lifetime Value of The Customer
I will be honest with you. I am not a business minded person and I am still not good with the figures regarding the actual lifetime value as well as the expected lifetime value of a customer. I am still learning and I am learning a lot from being a Legendary Marketer.
This point is important so that you know how much you would spend on advertising to acquire customers.
The take home message of this article is this:
If you are not tracking your ads, not tracking your sales, not tracking your conversions, you are actually losing out on a lot of money!
However, if you join Duplicate Dave and the Legendary Marketer club (just fill up the form on this page), you will also get access to the tracking spreadsheet that Dave and his team uses where you will be able to track your advertising cost, the actual lifetime value of your customer etc.
Remember, these data will not be available on your conventional tracker.
What your tracker does is tracking conversions and tracking clicks. You will need to do your own due diligence to compile these important data which will further boost your business.
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